Professional Real Estate Photos are an Investment for a Listing Agent's Business

I had to share this blog post written by Terry Iverson, in Redmond, OR, on his ActiveRain blog:

7 Reasons Why Agents Should Retire Their Camera

"Think of it as buying a lottery ticket. It is a small risk to pay for professional photos, but the payoff could be in the thousands for this listing and many more to come as a result of smart marketing and your image as a marketeer.

Reasons to hire a professional photographer

• Potential buyers have a better expectation and feel for the home before even visiting.
• The listing agent is viewed as a marketer who presents his/her listings in the best way possible.
• Great photos often generate multiple showings and multiple offers resulting in a higher sales price.
• The Realtor becomes a hero to their seller often resulting in referrals to friends and family, more listings and a higher annual income for the Realtor.
• In future listing interviews you are able to use those photos to impress the homeowner that you will present their home in the best way possible. We are an image driven society and people are drawn to a great photo. $200-$250 spent to hire a professional photographer now turns into thousands of dollars of commission back to you now and later.
• Securing more listings means more happy sellers, more potential referrals and another factor to brag about during future interviews. Simply put, the more listings you get, your image of success is stronger which generates more listings and money in your bank account.
• You won’t have to spend the time taking and later preparing the photos for MLS. It will be magically done for you.

The bottom line is that taking your own photos will save you the cost of the photo shoot, but in many cases will cost you thousands of dollars in lower commissions due to selling at a lower price, taking longer to sell, and do nothing for your image as an agent who understands good marketing."


Below are a few examples of a typical photo taken by the agent (BEFORE), and then my professional photo (AFTER).  Which would you rather use to market your property with??

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

Brian Doherty Photography Real Estate | Advertising | Editorial

Commercial & Residential

 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design, and Construction Industries.

Call to book your appointment today 781-698-9650 or visit www.BrianDohertyPD.com

Boston Real Estate Photographer

Recent Work From Brian Doherty Photography

     Here are few of my favorite images I have photographed this past week. 

Brian Doherty Photography Real Estate | Advertising | Editorial

Commercial & Residential

 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.

Call to book your appointment today 781-698-9650 or visit www.BrianDohertyPD.com

SOUTH SHORE PHOTO BOOTH

South Shore Photo Booth is an open air interactive photo booth perfect for your next party or event. Brand your event and share to social media instantly. Our modern open-air photo booth is different for the old 3x3 box booths of old (yuck!). SSPB is based out of Weymouth, MA and promises you and your guests will have the time of your life. We use a high end dlsr camera and lens as well as professional studio lighting. We promise quality photos and most importantly a night you will never forget.

Visit www.Southshorephoto.com for more information 

Best of Houzz 2014! Brian Doherty Photography

Very excited to announce that I've been voted by Houzz as a winner of the Best of Houzz 2014 awards! My work won in the Customer Satisfaction category, which is based on the photos and reviews I have received from the Houzz community.  

Portrait Session

Your image online is very important in todays social media world.  People are essentially "meeting" you for the first time online and theres no better first impression then a professional portrait. Portraits and high quality photos go a long way in demonstrating that you are a professional and it also helps to build trust with your potential clients before you even meet them. Here are some recent portraits I did from the other day.

    

Brian Doherty Photography Real Estate | Advertising | Editorial

Commercial & Residential

 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.

Call to book your appointment today 781-698-9650 or visit www.BrianDohertyPD.com

Recent Shot

Recently had the pleasure of shooting 19 Summit Drive in Hingham Ma. Not only was I asked to photograph the new listing they also wanted a website.

http://www.19summit.com

New Work from Brian Doherty Photography

Ive been to a lot of amazing homes lately in and around the South Shore of Boston. Each home had its own unique set of challenges to photograph. But its those shots that force me to work harder and improve my skills each and everyday.

Brian Doherty Photography Real Estate | Advertising | Editorial

Commercial & Residential

 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.

Call to book your appointment today 781-698-9650 or visit www.BrianDohertyPD.com

Movember Selfie

Its not the fullest of mustaches I know (I tried my best). But anything I can do to help raise mens health awareness is good with me no matter how many awkward stares I get. Maybe by next November It will be nice and full. 

Brian Doherty Photography Real Estate | Advertising | Editorial

Commercial & Residential

 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.

Call to book your appointment today 781-698-9650 or visit www.BrianDohertyPD.com

Brian Doherty Real Estate Lighting

Im often asked how I get my images to look so nice and bright. Followed up by what kind of camera I have etc etc. However what most people don't realize is that its not so much the camera but more so how your able to manipulate and control your lighting. Don't get me wrong the other stuff helps, but lighting is the most important part of a great photo.  Let’s have a look at what goes into making a photo pop of the page.  Here are two behind the scene looks at how I use speed lights to light interiors. 

The first thing I do after I find my composition is to expose for the windows. What does that mean? well normally it’s pretty hard to subtract light, and that means that I’m going to expose for the bright stuff, such as the windows and light up the rest of the room.

Here is the shot el natural with no added light, right out of the camera.

  

YIKES!! obviously thats way to dark, so what I have to do is figure out where to put my lights to fill in all these dark shadows. 

For the final shot I used 3 flashes. One shot through an umbrella towards the chair. Another bounced off the wall behind me to light the foreground of the photo. Then a third bounced of the fair left hand wall to light up the left side. 

Room 2 

Again like above I expose for the windows. 

Way to dark. So I must figure out were to bounce all my light and fill in all the shadows.

                               

Final Result. 

Brian Doherty Photography Real Estate | Advertising | Editorial

Commercial & Residential

 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.

Call to book your appointment today 781-698-9650 or visit www.BrianDohertyPD.com

Real Estate Lighting and Photography Boston, Massachusetts photography

Brian Doherty Real Estate Photography Shoot.

Brian Doherty Photography Real Estate | Advertising | Editorial

Commercial & Residential

 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.

Call to book your appointment today 781-698-9650 or visit www.BrianDohertyPD.com