Wednesday, December 7, 2011

In Real Estate a Picture is worth Thousands of Dollars.

A picture is can be worth a thousand words.....  in Real Estate its worth thousands of dollars. Next to listing a property on the local MLS and the internet, making the property look attractive to buyers is the most important thing an agent must do. With 80% of home buyers shopping for a home online (according to the NAR), the way your listings look is an important factor, if not the most important, in generating buyer interest. It's no secret, better-presented homes get more traffic and more buyer interest, therefore selling faster. More than ever, your listings must stand out from the crowd.

Brian Doherty Photography Real Estate | Advertising | Editorial
Commercial & Residential
 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.
Call to book your appointment today 781-698-9650 or visit 

Tuesday, November 15, 2011

Got Engaged this weekend to my beautiful girlfriend!! Check out this time lapse video I made. Dont forget your tissues.

Sunday, October 30, 2011

Understanding Color

Great site for understanding the power of color. Color is the most compelling and powerful design tool of all. Master the basics of color theory 

Monday, October 10, 2011

This Week in Photos October 10, 2011

Brian Doherty Photography Real Estate | Advertising | Editorial
Commercial & Residential
 South Shore Boston based photographer specializing in Interior Photography for the Real Estate, Design and Construction Industries.
Call to book your appointment today 781-698-9650 or visit 

Monday, May 23, 2011

Before and After Photos By Brian Doherty Real Estate Photography and Design

This is a gallery I have composed to show the difference between agent photos and professional photos. All the before photographs were taken by brokers and/or agents and are from actual MLS listings. The Afters are all photos I was hired to reshoot for the property.


Click Here for the Full Gallery

Thursday, May 12, 2011

Sorry Blog

Hello Blog,

I am sorry I have Been Neglecting you. Please forgive me. I will be back soon

Thursday, March 3, 2011

Its Been awhile

 Its been a while since my last post and I was going threw and purging photos when I came across this antique boat I shot in Boston Harbor last summer. This is probably one of my favorite photos I have done and though I would share. I took it with my Canon G10 which is a great camera by the way. Thats all, short and sweet.

Thursday, February 17, 2011

Home of The Week- 17 Langrane street Quincy, Ma

Absolutely beautiful home I shoot yesterday for  Eddie Mulkerrins of Keller Williams at 
17 LANGRANE STREET Quincy, Ma 02171 Price: $1,329,000 MLS: 71189298  
Click here to view the full gallery.

Wednesday, February 9, 2011

Simple Home Staging For a More Appealing Photo

Here is a example of how a little simple home staging can greatly change the look and feel of a photo. Below we have a nice small table in a well lit room. Its cozy, bright and clean but it lacks any real wow factor. The chairs are pushed in under the table and the table is empty and boring. The space basically feels dull and uninviting. In order to change the look and feel of the room, I spent about 3 minutes preparing it to be photographed. Luckily every thing I needed was already in the home.

I am by no means a professional home stagger, but I do know that the key to home staging is to present the home in a manner to which potential home buyers can envision themselves living comfortably in the home. So I took a small plant from the kitchen, salt and pepper shaker and added some colorful funky plates and mugs. Adding these few things greatly improves the over all look and feel of a photo. Another easy thing to make the space more inviting was just a matter of opening up the chairs. As you can see doing so creates a much more flattering composition.



Wednesday, February 2, 2011

Preparing Your Home for a Home Focused Photo Shoot

The online images of your home have to impress a buyer in 15 seconds or less before they dismiss your property as a non contender. Gone are the days when any old photo will do. If your images don’t look professional you risk losing a buyers interest in just a "click". As t

he saying goes “you only get one chance to make a first impression” so why waste it.

Below is a checklist given to Realtors so they may in turn provide it to the homeowners.

Thursday, January 27, 2011

Importance of a good Headshot

I think it is very interesting to see how some real estate agents market themselves online. There have been a number of times I have clicked on the "About Me" page or have seen business cards with an out of focus, dark unflattering photo. It's no secret that 75% of people start their home/agent search on the web. So why is it when you have that split second chance to make a good first impression, you lose it by not having a professional head shot.

I'm not saying it's an absolute deal breaker, but of course you want that person to connect with you and unfortunately people are very judgmental. A picture can say a lot about a person their character, age, demeanor etc. So why not project that in your photo.

A poorly done headshot can say " Hey nice to meet you! I do things cheap, with as little effort as possible and sleep till noon because I hate going to work"

You want your photo to say " Hello, nice to meet you. I hold myself to a very high standard and do things properly and at 110%. I wake up at 6 am every morning and work out" haha that may be exaggerating but you get the point.

So why is it more agents and professionals have not had headshots done! Is it the price, the hassle, too camera shy, too lazy, don't think its important.....? Are they not serious about being a professional broker/agent? What ever the answer maybe, hopefully they will evaluate their image and want to be viewed as a professional.

What does your head shot say? Does it say I wake up at Noon or 6am?

Friday, January 21, 2011

Online Promotion Piece for Home Focused

A fun way to promote my Real Estate Photography Business. I came up with this ad. I am working on a funny youtube commercial that will accompany this and hopeful go viral someday. Stay tuned...